4. Who would be the audience for your media product? (Evaluation)

Above: An example of someone included in my target audience at the prospect of buying my magazine

Above: An example of someone who is not included in my target audience at the prospect of buying my magazine!


4. Who would be the audience for your media product?



My target audience was mainly young adult readers, university students, and adults very interested in music. The socio-economic groups targeted could be anything from C1 to E, as I personally feel that this grouping system can sometimes mislead, and people fom any socio economic background who is interested in music may buy this magazine. The most likely socio economic status, however, are C1 to E as most young people (my target audience) are classified as these groups.

My target audience is a British Audience, as I have created the magazine through my thorough understanding of this British musical culture and youth culture. Also, the distribution company I identified as most suitable is a British company.

In order to attract this target audience, I carried out research on this particular group and also adapted my magazine as much as possible to suit the general 'likes' of this group. I will explain how I attracted my target audience in a different post.

In order to find out whether my product was successful and would attract my target audience, I showed a number of 16 - 25 year old my finished contents page, front cover and feature article, and asked them to write some comments in order to recieve audience feedback and understand the postives aspects of my magazine and also those which could be improved. I used a volunteer sample for this research, by posting a status on Facebook asking whether anyone would mind looking at my magazine and commenting. This method was advantageous as it was quick, free and only used voluntary paticipants.

Here are photographs of some of the people who looked at my magazine, along with some comments. These are all in the group I would target my product at:



Danny: I don't read magazines very often, but this does look realistic.
Conor: I read NME all the time, and the layouts of your mag looks quite similar to theirs.
On the front cover, there are loads of my favourite bands!

Tom: Your magazine looks good, the cover is perhaps a bit 'girly' for me though.
I'd buy it for the chance to win the festy tickets!


Jade: I like the house style and general appearance of the magazine. I like the style; it appeals to me more than the ones like Kerrang because it looks quite fashionable aswell.
Giselle looks lovely here! (Note: this participants knows the model)

Stephen: I read through the article and I liked the conversational sound of the interview. The way The Headliners' songs were described, I wish they existed so I could give them a listen! I can't really afford to buy magazines a lot because of my student lifestyle.


Ben: The fonts you used are wicked, where did you get them?
It looks like you know how to use the editing software really well.
Maybe some more photos in the article, or some live pictures.

Alex: You mention good music. I love the girl's make up and outfit, and I would buy this. It looks professional. I would prefer it a bit cheaper, but all music magazines are this price are more I suppose.



Giselle (the model): I might be a bit biased cause i'm on the cover lol. The way you've written about the 'musician' me it sounds like I really exist, you've put a lot of though into the character and the questions and answers. I think you could have put pictures of intstruments or something to make it seem a bit more like a music magazine.

From this feedback I have learned about the positives and negatives of my magazine. Many people have said that it looks quite realistic! Listening to the feedback, perhaps I could have put more photographs on the cover, however I do personally love the simplistic design.