Research into publishing companies

I researched into the process in which magazines are produced and distributed. There are many large magazine publishing companies, which include IPC Media – a UK publishing company who are responsible for many magazines over a variety of genres – such as NME, Nuts and Marie Claire.



If my magazine were to be published, the company that would be most suitable would probably be Bauer Media. They are a leading company in magazine publishing who publishing the magazines Kerrang and Q. I would aim for my magazine to be similar to Kerrang and Q due to the massive popularity and the conventional styles of the magazines. Bauer Media would be an appropriate company to publish my magazine as huge, successful companies have the funds and manpower to make it as successful as possible and reach the highest potential number of customers. It would also be useful as the company would have knowledge of music magazines and how they are advertised differently to those of other magazines, like fashion magazines. This company could also help to employ the best photographers, journalists and editors. Distribution would be handled by this company, distributing the magazines to all the main supermarkets (to attract as many readers as possible), and shops. It is also useful to think of advertising when creating a magazine. I would advertise in places where my target readers are likely to see it, such as music festivals (Download festival/ Leeds festival) and gigs. Music shops such as HMV would also be a suitable place to advertise and sell a music magazine.