Wednesday, 23 March 2011

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Since completing my preliminary task, I have learned a lot about the codes and conventions of music magazines, the magazine industry, how to complete successful audience research, photography, using technologies and time management.

From the above photograph, you can clearly see how far my photo editing skills have improved since I began the project. The photographs I took for the school magazine were less effective, with less control over costume, setting, variety of camera shots and quantity. The photo shoot for my main task involved many different camera shots, locations, costumes, models and generally looked much more professional!

The editing on my preliminary task is quite basic. I did edit out the background to create a plain white background, inserted a logo and text however the overall effect is not very professional or realistic. My main task on the other hand, involved a lot of editing! This involved resizing images, cropping images, adjusting colour settings (hue, saturation, contrast,brightness), creating new layers, using magnetic selection tools and magic selection tool, replacing colour and airbrushing! The house style and general presenation of my main task is much more professional! The language and cover lines I used are also much more effective.

I also have learned alot about magazines; the ways they are distributed, the codes and conventions, the differences of different magazines genres and the many conventional features included in a magazine! I think the writing style of my article is also better, due to the music magazine articles I read in order to become familiar with this area of the media.

I learned the skills of time management, due to a long planning process, sometimes difficult photoshoots and time consuming editing. No matter how frustrating the project could be at times, deadlines are always there and so I learned to work more efficiently and learned the importance of deadlines. Creating a call sheet and schedule helped me to do this.

I have learned about many technologies that I did not previously know - such as Slideshare and Photobucket, both of which will help me in the future with documenting work. Some other skills and knowledge I have acquired / improved are:
  • Communication skills - Taking photographs of people could be frustrating if communication was not effective, therefore my skills in this area have improved after many photo shoots!
  • Blogging skills - I now find it easier to blog regularly instead of leaving things until the last minute.
  • A passion for photography and magazine editing!

Final feature article

Final contents page

Final front page

Process of creating feature article

This presentation shows the process of creating my feature article

Process of creating contents page

• Process of creating contents page

Process of creating my front cover

Here is the process I went though of creating my front cover on Serif Draw Plus.

Results of magazine photoshoot



You can see the photographs that I have taken above. I used a digital SLR camera for some of the shots, but other times this camera was not available and therefore are shot using a digital camera. I think the results are more professional and effective when taken with the SLR. I used variety of locations, models, costumes and camera shots. Below is a presentation analysing a few of my photographs and explaining my choices of location, costume, mise en scene etc.


After having the original images, I using the computer software Serif Photo Plus to edit some of these photographs. Here some of the are the photographs i edited:




Parts of the photo shoot such as costume, mise en scene and props are essential and must be planned closely, which is what I did. Here is a guide to why I used certain elements in my photo shoot:

Costume
  • - Giselle's first outift consisted of brown military boots, a floral dress, jeggings and a denim jacket. I used this outfit because at this time in fashion, mixing denims, military boots and floral prints are popular, and musician photo shoots often include a huge role to fashion. I think this was quite a natural outfit, yet outrageous costumes that artists such as Lady Gaga wear are unavailable to me. This photoshoot used body language of attitude and familiarity with street settins, which is why I think the more casual, yet still fashionable outfit was appropriate.
  • Giselle's second outfit of the printed harem trousersand blue crop top is also very fashionable right now. This outfit, although bright, still does reflect the softer side of the musician that I wanted to portray here.
  • Simon & Gregg - I used skinny jeans, branded v neck jumpers and cardigans to reflect the fashionable, 'indie' style of mens fashion today. If i had more oppurtunities to photograph the boys, I may have also used white shirts with blazers, stripy tshirts and a bare torso with a bow tie (just some ideas I didn't have time to do!)
Hair
  • Giselle - Her first hair style was natural and wavy whereas her second was straight and seek so I hjad a variety to work with. Her blonde hair mixed with her asian origins are unusual and very fashionable.
  • Simon and Greg - One boy had spiked, gelled hairstyle which looked very edgy and musician like. I asked Greg not to style his hair as I feel that there is often one male band member who does not make as much of an effort with hair style and clothing.
Props

  • I didn't use many props as most of my photoshoots were during the school day and not many were available / easy to transport to my locations.
  • Ideas that I had but could not complete were: using a guitar / other instruments in studio setting, a chair for Giselle to sit and pose on, a mirror as this photography always looks proffessional.
  • The main prop that I used in my photo shoots were the play area toys. I think the play house was very effectie in create a mysterious, fantasy style atmosphere. None of the other toys ended up with effective photographs however I did experiment with them

Exploring music genre in different types of media

The genre I have chosen to cover is the indie/rock and popular music covered by magazines such as Q and festivals such as Reading festival. My target audience will be interested in a variety of outlets which are linked to this type of music, as music often inspires lifestyle. Here is a variety of media showing inspirations from this genre of music:

Reading/Leeds festival:








Websites, such as the Indie Rock Cafe website. This website covers new artists, established artists, reviews of new releases and performances etc. It is very similar to a music magazine, just a different type of media!



MP3 downloads, ipods, itunes. These new technologies available allow people easier, quicker and cheaper access to music than times before when all music was bought in shops.





Youtube Website - Allows music fans to watch live performances and official music videos of their favourite artists. It can also be used to discover new music.

Locations for photoshoot

These are images of the locations I used for my photoshoot. I tried to use a variety of locations, however one location that I would have liked to use was a studio setting with a white floor and screen background. This was not available, therefore I improvised as much as possible.


1. Rock city - this is the location where I went to a live performance of 'The Drums'. I took photographs of conor here to look like a musician and I also took photographs of the audience and live performance, which often appear in music magazines.



2. The play area and woodland area of the beer garden in The Wayfarers pub - I took two different sections of this photo shoot. In the first, I used the toys such as the play house, the fence and the general childish/fantasy mise en scene to create an atmosphere which was playful / mysterious (depending on how I edited the photographs. The next section of the photo shoot was in the natural area which can be mistakenfor woodland if taken in the right place. I used leaves, branches, trees and the sunlight to create an innocent, natural mise en scene quite like those that are often seen in fashion photography in magazines such as Vogue.




3. The area close to Southfields School for Girls - I used the 'street' setting to connotate here that the musician is from moest backgrounds and can be urban/edgy. I used the brick wall, the street background, the local newsagents and the plain white brick wall as backgrounds for the shoots of the female model.


4. I also took photographs in front of the green screen in the media department of school. This was effective as I could use the lighting stand to alter light settings and the green screen makes photographs easy to edit using computer software.

Schedule of process for magazine production

I created a presentation to explain how I managed my time during the completiion of this project. Here it is below:

Textual analysis of existing magazines

Analysing existing products is essential in identifying conventions and understanding how to create a professional and realistic magazine. I have created presentations to show how I have invesigated popular music magazines to help with my project.


Rough drafts of magazine

Planning is essential to the production of a magazine, therefore I created manydrafts of my magazine. I created rough drafts on the computer and scanned in drafts that I sketched:









My drafts:






These are fonts I experimented with until I decided on the final choice for my masthead.

Moodboard & Mind map of ideas

To display the things that inspire me, and the creative ideas that I have had during this process, I created a moodboard of collected images and a handwritten mind map, to show my various stages of planning and my preffered style for music magazines and genre.



Research into publishing companies

I researched into the process in which magazines are produced and distributed. There are many large magazine publishing companies, which include IPC Media – a UK publishing company who are responsible for many magazines over a variety of genres – such as NME, Nuts and Marie Claire.



If my magazine were to be published, the company that would be most suitable would probably be Bauer Media. They are a leading company in magazine publishing who publishing the magazines Kerrang and Q. I would aim for my magazine to be similar to Kerrang and Q due to the massive popularity and the conventional styles of the magazines. Bauer Media would be an appropriate company to publish my magazine as huge, successful companies have the funds and manpower to make it as successful as possible and reach the highest potential number of customers. It would also be useful as the company would have knowledge of music magazines and how they are advertised differently to those of other magazines, like fashion magazines. This company could also help to employ the best photographers, journalists and editors. Distribution would be handled by this company, distributing the magazines to all the main supermarkets (to attract as many readers as possible), and shops. It is also useful to think of advertising when creating a magazine. I would advertise in places where my target readers are likely to see it, such as music festivals (Download festival/ Leeds festival) and gigs. Music shops such as HMV would also be a suitable place to advertise and sell a music magazine.

Target Audience




When I make my magazine, I aim to follow many of the conventions that are often used in music magazines, but to make my magazine also slightly unique. Through my research I have found that there are many types of music magazine. Kerrang and NME magazines are generally for a younger audience. They use conventional “music photography” with bands and plain portraits of musicians whereas magazines such as Q and Rolling stone are generally for an older audience. The articles, artists covered and photography they use is more edgy and sophisticated. The photography used by these magazines is more similar to fashion photography, which is why I want to make a magazine which closely follow the conventions of Q and Rolling Stone.




I aim to target my magazines at young adult readers, but I want to challenge some conventions of music magazines. Often, music magazines are seen as targeted for men so I am aiming my magazine for a more feminine audience as well. I believe this gives my magazine an element that there is room for in the current market.


The target age of my magazine will be mostly university students, young adults and adults very interested in music. The socio-economic groups targeted could be anything from C1 to E, as some sophisticated adults could read it also. I want to use live music photography as well as posed edgy photography, similar to fashion photography. I plan to use a few different friends for my photography – those who look quite similar to the models and musicians that are commonly shown in magazines (conventional “beautiful people”)! I also aim to attend some music events before completing my magazine so that I can include some live photographs, which would make my magazine look more professional and realistic. I do not plan to use any photography that is not my own.



Above: Examples of fashion photography and typical 'band photographs', both of which I wish to incorporate into my magazine.


The music that I would feature in my magazine would include those similar to Q - the most popular and successful in the industry, which would help to attract readers and also up and coming indie music which is extremely popular among university students.

My focus on my target audience (what this will be and how i will attract them) disagrees with the hypodermic needle theory as I believe that this theory is outdated and each reader takes a different meaning/interpretation from the text. This is why I aim to advertise the particular interests of my target audience, such as festivals, fashion and the appropriate genres of music.

My magazine will include the functions that Lasswell proposed for audience reception, using uses and gratifications. The reader will use the magazine for surveillance in the form of news and gossip pages about musicians and celebrities. Entertainment will be present in the form of articles and reviews from witty journalists who compel the reader to engage further in the magazine and puchase it again. Cultural transmission is a function in my magazine due to the inclusion of certain things which particularly apply to young adult music culture. These include aspects of costume and prop to report/reflect on modern fashion and news of approaching trends in music. In every aspect of these functions, I will use editing appropriately to highlight what the reader is attracted to, such as bold fonts, attention grabbing colours and 'edgy' costumes and props.

My target audience would decode my signifiers in different ways, which is why I aim to create every aspect of my magazine which applies to the conventions of music magazines as appropriately as possible.

Research of target audience

To develop my planning and research for this project, I wrote a questionnaire which was filled out by 20 people of ages 16-25, which is the age range I plan to target my magazine at. This is primary research, which is beneficial as results are likely to be more reliable than secondary research. I gathered both qualitative and quantatative data, so that I can analuse results easily but participants could also expand on certain answers if they wanted to, so that I gathered extra information. Here are the results:




1) Which music magazine do you prefer to read out of the following?
Kerrang - 2
NME - 8
Q - 10





2) Which colour schemes do you find most effective and appropriate for music magazines?
Red, black and white - 12
Blue, Green and black - 5
White, pink and grey - 3



3) What kind of articles do you prefer to read in a music magazine?
Interviews - 12
Reviews - 4
Journalistic type articles - 4





4) Which type of music do you prefer to read about in magazines?
Heavy metal - 1
Rock & Indie - 6
Rap and RnB - 2
Pop music - 3
A mixture of genres (Indie, Rock, RnB) - 8



5) Which name do you think sounds most appropriate for a music magazine which is similar in conventions to Q magazine?

Clash - 7
Bass - 4
Tempo - 2
BMU (British music uncovered) - 7






6) Do you think nudity on a front cover is too controversial and or that it challenges conventions in a positive way, making magazines more interesting and editorial?
Too controversial - 4
Challenges conventions in a positive way, interesting & editorial - 15
Other - 1 - "It would make people of the opposite sex interested in the magazine if the model is attractive"


7) Which type of photograph do you think is most effective on a front cover?
Posed band style shot (either long shot or mid shot) - 5
editorial style photo of musician - 8
Simple portrait of musician - 7


8) Which cover would you be most likely to buy?





kerrang - 5
Q - 15

I constructed this short survey in order to find out which features in magazines are most appealing to potential readers. As I plan to aim my magazine at young adults, i asked a range of people from 16-25, females and males, to answer my survey.

I plan to use a style of layout and content similar to that of Q magazine, so question 1 enabled me to find out if this is a well liked and style. The majority preferred Q magazine & NME to Kerrang magazine, which shows that this style is generally more popular with my target audience.

Most people said that red, black and white are the most successful house style colours. I think this is because they are bold and dark colours, which many people associate with some music magazines. Considering NME and Q magazines both have red and white mastheads, i think it's a good choice of colour to send across the right ideologies and messages. It represents edginess, in a way.

I asked question three as there are many different types of double page feature articles that you can create, and wanted to know which is most popular. The majority preferred to read interviews, which shows that readers want to know more personal things about the musicians. This tells me that an interesting article to the majority would include alot of questions and answers about personal topics, tours and albums and the inspiration behind the music. This has helped me to decide that my feature article will be an interview style Q&A article, with an introductory paragraph at the start and photograph/s of artist.

Analysing all of the results enabled me to plan my magazine more closely. I decided that i would like a more fashionable, editorial approach to photography, similar to the style of Q magazine. I would like the magazine to appear to cover a range of music and not be mistaken for a conventional 'heavy metal' magazine, like Kerrang - as I will be targeting a different reading audience. The last question enabled me to find out what people thought of the Q cover. As this is my favourite magazine cover, I didn't know whether it would be popular. As most people preferred this, it showed me that I could use quite a simple cover with an effective photograph and it would still grab attention.

Preliminary task: School Magazine

This presentation explains the competion of my school magazine. Click 'view on slideshare' to see the presentation in closer detail.



Note: the slide showing medium close up shots says 'mid - shots'. This is a mistake, it is supposed to say medium close ups!

Investigation of two magazines


NME
NME (New Musical Express) is a weekly music magazine, published in the UK since the 1950s. It became a best selling magazine in the 1970's and has constantly developed since. It covers a range of music from indie music, rock and drum n bass - mainly the popular bands on the "alternative" scene. Pop/chart music is occasionally covered in the form of reviews and news sections which inform the reader of new talented artists, and new music products being on sale such as albums.

The magazine itself has a wide range of content. It includes:
• Reviews on live performances (gigs or festivals)
• Articles about musicians
• Interviews with musicians
• Reviews on songs, albums and music videos
• Music festival information and ticket opportunities
• A wide range of photographs (full page photographs which act as posters for the reader, photographs from live performances, photographs of products such as album covers and photographs of the musicians included in the articles)

As a successful and profitable business, NME has widely expanded. As well as the material magazine that is available to buy in shops, they have developed a successful internet website (NME.com), a radio station, an online store to buy musical memorabilia and a popular music tour which includes the popular acts that are usually covered in the magazine.

Language – The style of the writing in NME is very much adapted for its target audience – adolescents and adults who are particularly interested in certain genres of music. The language is used is casual and careless sounding, giving it a ‘young, edgy’ vibe and uses also expletives.
“In a world drowning in musical disinformation we're shit–shovelling Vikings, clearing the path for your festivals of wine and song.” < A line from the magazine gives an idea of the style of journalism in this magazine. There is also a mention of alcohol and festivals, which many of the readers will identify with as a young adult lifestyle.


Vogue

Vogue is one of the world’s most popular and successful fashion magazines. Published by Condé Nast Publications once a month in 18 national versions, it covers a range of topic from fashion, to lifestyle and design. Founded by Arthur Baldwin Turnure in 1892,the magazine is a huge part of the fashion world, giving fame to models, designers and celebrities and covering a wide variety of fashion based topics, such as information on the latest trends, news from the latest catwalks and lifestyle articles.

Vogue sells for £3.40 per issue, and covers mostly high end, expensive clothing, therefore is generally read by female readers who are particularly interested in fashion. Many upper class women are targeted by the magazine as it often gives advice on shopping in shops such as Harrods. However, young women especially interested in fashion are a large fan base. The magazine has created a popular website which includes many of the features of the magazine, as well as photographs from a large number of catwalk shows from the world’s most prestigious designers.

The magazine makes very good use of advertising opportunities; in some issues, approximately half of the pages in the magazine are full sized advertisements from companies such as Chanel, Calvin Klein and Moschino. This is clearly very profitable for the magazine, and also increases it’s ‘high end’ edge, as these advertisements are shot by well known and talented photographers using very successful models.
Its house style could be said to be very sophisticated. Contrasting against those of music magazines, its style is simple and feminine, attracting attention to the many fashion photographs and long articles.

Monday, 21 March 2011

Proposal

For my AS media coursework, I chose the print option because magazines are a personal interest of mine, hopefully something which will reflect in my work. I plan to create a music magazine, which would fit in to the market today. In order to research my task, I will read, and create a textual analysis, of popular music magazines such as NME and Kerrang. I am planning to study the type of photography, mastheads, fonts and house styles in order to create an individual style for my magazine that fits into these conventions, or challenges them where i think it is appropriate. I will also research into the distribution companies and the business side of magazine publishing.

For the planning process, I aim to create a survey to find out what a target audience would prefer and expect from a music magazine. I will use participants in the age range of my target audience: 16-30s. I will then use the conventions i have identified to create rough drafts of the front page, contents page and article. Each time I make changes to the designs I will upload it my blog.
I have chosen to work individually so I will do all research, planning and creating of the magazine.

In terms of technology, I plan to use a digital SLR camera to take the photographs and Adobe Photoshop software to create and edit the magazine. I'll use tools such as airbrushing, cropping and changing colour settings in order to make the magazine look as professional as possible. I might also use different types of lighting technology and screens when taking the photographs.
In terms of locations for taking the photos, I want to take some photos in studio type setting, similar to some fashion type photography that can be seen in music magazines. I also want to take some live photographs at music events to capture the right tone and conventions of a music magazine.

In the case of unexpected delays and absence, I will work around obstacles. For example if I can't attend a gig I planned to take photographs at, I'll take photos in front of the screen at school first and then organise taking photos at a different event.

The preliminary task which needs to be completed is a school magazine, therefore I am to take the photograph for that in school. The photo needs to be a medium close up so I'll use that along with appropriate fonts, borders and mastheads.

During the process, I will follow a production schedule. I plan to create a schedule of taking photographs, editing and work time in order to meet the appropriate deadlines.