To develop my planning and research for this project, I wrote a questionnaire which was filled out by 20 people of ages 16-25, which is the age range I plan to target my magazine at. This is primary research, which is beneficial as results are likely to be more reliable than secondary research. I gathered both qualitative and quantatative data, so that I can analuse results easily but participants could also expand on certain answers if they wanted to, so that I gathered extra information. Here are the results:
1) Which music magazine do you prefer to read out of the following?
Kerrang - 2
NME - 8
Q - 10
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4amyXCI09TabhsVggg92NYPwNrcZk7JOa3P53icOoKvNHQ2SGw8BXyWt4XA3Qkn-jMmZMEAsTEAM2i5p4E7KGk81FV4Ddpx2-Luv7GR_VxvR3UcGKfhhhxLQQRwV7hzNC9PdnHUYOniKD/s200/media+graph+1.JPG)
2) Which colour schemes do you find most effective and appropriate for music magazines?
Red, black and white - 12
Blue, Green and black - 5
White, pink and grey - 3
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl8WqR4euds8tXW4IUmQfLP17VClJ9he7RJuEsIxGnTxmd2E70TWG3bsmLS1CUoNXFI9kgvF9mqnJ_j_X2wyZnXVBw2KyyGLwRPcCvy_bsLyZaW20vyuALmDHwyqf9Ru83kZiO6bz8pnBJ/s200/media+graph+3.JPG)
3) What kind of articles do you prefer to read in a music magazine?
Interviews - 12
Reviews - 4
Journalistic type articles - 4
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinbpgPRNJGW5KR_EyP5xgvt7C8iEM3f0OSpkcLEgnT_Ju0wmFwOZzExsVJTWb2VcxHvsBLDOSZpv7YfVRJbGwClkFuvmye2gi_oPINpCjjd1U7QN8UkMY3-tw0lVJYCuyC3zmRlLLDsY8p/s200/media+graph+2.JPG)
4) Which type of music do you prefer to read about in magazines?
Heavy metal - 1
Rock & Indie - 6
Rap and RnB - 2
Pop music - 3
A mixture of genres (Indie, Rock, RnB) - 8
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHsxogY37Ussg9g7gQ-ZlKhInwBG5ssW0OtL_jkFns7FvFR5-UeQatngx_QNcJFO4EN2XeZVt8iJKyy2rVGSSKBxY8-Na8_e-F8VlLhOWUkvX5DJ5ugNGuPvFma5C7SLNA1-1dkyjf9qdD/s200/media+graph+4.JPG)
5) Which name do you think sounds most appropriate for a music magazine which is similar in conventions to Q magazine?
Clash - 7
Bass - 4
Tempo - 2
BMU (British music uncovered) - 7
6) Do you think nudity on a front cover is too controversial and or that it challenges conventions in a positive way, making magazines more interesting and editorial?
Too controversial - 4
Challenges conventions in a positive way, interesting & editorial - 15
Other - 1 - "It would make people of the opposite sex interested in the magazine if the model is attractive"
7) Which type of photograph do you think is most effective on a front cover?
Posed band style shot (either long shot or mid shot) - 5
editorial style photo of musician - 8
Simple portrait of musician - 7
8) Which cover would you be most likely to buy?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6yuukOXX9pSMJDZi-PYd2swsU2N1TmLiXwCAPj-65tblhPLSUhGBLH_57KoXiLWxYzGm-nJd9rURm6hMzXnDxY0CyQBK71byHB2D4f40D0fkXVroJi5jvx1A-2GnWYT3WZaqwdWREqJ9-/s200/kerrang.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZIRwhdUp4Zs2phDN1mZ9q710cbITZGp-orXU27wWuY8yeRaOH6mVpoxuMI4F2XFi78uzUdgMdDonEnNgYu0h15aBqqHezPNDUyP0GS9xjnto9tUgzXr1yzkXue4F9Hn3mq5RSKKGfv8Bu/s200/Q+MAGAZINE.jpg)
kerrang - 5
Q - 15
I constructed this short survey in order to find out which features in magazines are most appealing to potential readers. As I plan to aim my magazine at young adults, i asked a range of people from 16-25, females and males, to answer my survey.
I plan to use a style of layout and content similar to that of Q magazine, so question 1 enabled me to find out if this is a well liked and style. The majority preferred Q magazine & NME to Kerrang magazine, which shows that this style is generally more popular with my target audience.
Most people said that red, black and white are the most successful house style colours. I think this is because they are bold and dark colours, which many people associate with some music magazines. Considering NME and Q magazines both have red and white mastheads, i think it's a good choice of colour to send across the right ideologies and messages. It represents edginess, in a way.
I asked question three as there are many different types of double page feature articles that you can create, and wanted to know which is most popular. The majority preferred to read interviews, which shows that readers want to know more personal things about the musicians. This tells me that an interesting article to the majority would include alot of questions and answers about personal topics, tours and albums and the inspiration behind the music. This has helped me to decide that my feature article will be an interview style Q&A article, with an introductory paragraph at the start and photograph/s of artist.
Analysing all of the results enabled me to plan my magazine more closely. I decided that i would like a more fashionable, editorial approach to photography, similar to the style of Q magazine. I would like the magazine to appear to cover a range of music and not be mistaken for a conventional 'heavy metal' magazine, like Kerrang - as I will be targeting a different reading audience. The last question enabled me to find out what people thought of the Q cover. As this is my favourite magazine cover, I didn't know whether it would be popular. As most people preferred this, it showed me that I could use quite a simple cover with an effective photograph and it would still grab attention.